What’s in Alaska?

One of my favorite short story writers, Raymond Carver, wrote a story titled “What’s In Alaska?” Its a story about about two young married couples getting together to smoke pot and try to ignore the emotional emptiness of their lives. One of the women has a job offer to move to Fairbanks, and the other couple keeps asking “What’s in Alaska?”

This story has no connection to Tanzany that I know of, yet I found myself asking this question when presented with a couple of products using the Alaska name in their marketing:

Example one — any ideas why the eggs are “as fresh as they should”?

Example two: Pillows

I’ll keep my eye peeled for other Alask products to see if we can get to the bottom of this.

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