“Colgate, I think there’s something wrong with the Beaver.”

I saw this lovely lady at the store the other day giving away stuffed beaver dolls with a purchase of Colgate toothpaste.

This gave me the chance recently to follow up on an earlier wacky marketing post about this choice of mascot. In that post, I pointed out that since we don’t actually have beavers in Africa, this marketing campaign might not resonate that well with the residents of Tanzany.

Well, as suspected, she has no idea what a beaver is. She knew that they have big teeth, obviously, but was quite surprised when I told her that they use their teeth to chop down trees and build dams. “Really?” she asked. “Why do they do that?” She didn’t think that the people who take the dolls know what a beaver is either.

After this I saw another lady giving stuffed beavers away at a different store as part of the same campaign. Just as clueless about the animals as the first one was.

So keep up the good work, Colgate. Thanks for keeping Tanzany wierd.

Leave a Reply

Your email address will not be published. Required fields are marked *