Tanzany Wacky Marketing Example #1
I love this marketing campaign for Savannah Dry, an alcoholic cider drink in Tanzania. These signs are all over the Masaki penninsula — about as prevalent as Budweiser signs in the US. What I particularly love is that the tagline to me seems to apologize for the product.
It also sounds to me like a housekeeping tip (“Bleach — it’s dry, but you can drink it”) or a section in a desert survival manual (“If you run out of water in the desert, you can survive a few more hours by drinking your own urine. It’s dry, but …”)